Design Manager
As Design Manager at Samsung, I led creative direction for global campaigns, including the Galaxy S9, Note 10, and S10 launches, delivering impactful visuals and motion graphics across Asia and the Middle East. I introduced a new design strategy framework that boosted production efficiency, enhanced quality, and increased client demand by 60%.
Leveraging expertise in 2D, 3D, and AR, I drove innovative, high-performing campaigns that blended creative vision with strategic execution on a global scale.
While at Samsung, I collaborated with high-profile clients such as Virgin, Disney, Netflix, New Balance, Maserati, Nespresso and more, leading ongoing social media campaigns on platforms like Instagram and TikTok.
I crafted engaging promotional content that effectively highlighted offers, sales, and key messaging, helping clients boost revenue and brand awareness.
By blending creative storytelling with strategic execution, I ensured each campaign resonated with target audiences, driving meaningful engagement and measurable results for these global brands.
At Samsung, I played a pivotal role in driving the creative direction for social media campaigns, product launches, and large-scale advertisements across the Middle East and Asia.
I contributed to the ideation and execution of engaging public and online ad campaigns, crafting visuals and narratives that resonated with diverse audiences.
I directed live shoots and oversaw the production of TV and cinema commercials, ensuring every detail aligned with the brand’s vision and strategy. My work on social media campaigns and product launches combined storytelling with cutting-edge visuals, delivering impactful content that elevated Samsung’s presence across key markets.